Entrepreneurial DNA

Business success expert Joe Abraham shares his brilliant concept of entrepreneurial DNA as the cornerstone to any company’s financial and cultural success. Joe tells us how to discover and use our unique strengths, in business and beyond. Any owner, manager, and employee will find benefit from understanding their “business essence” through this video, Joe’s assesment tools, and his book. This video is a highly recommended for anyone seeking pure motivation.

Get in the Game…

TedX speaker Croix Sather brilliantly expresses the essence of living: not sitting in the cheap seats, watching the game. He tells how and why to get in the “biggest game:” motivating yourself to do something meaningful in your life, even if it means getting comfortable being uncomfortable.

Universal Principles of Persuasion

Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

Take Action Right Away

“The most important thing you can do to achieve your goals is to make sure that as soon as you set them, you immediately begin to create momentum. The most important rules that I ever adopted to help me in achieving my goals were those I learned from a very successful man who taught me to first write down the goal, and then to never leave the site of setting a goal without first taking some form of positive action toward its attainment.”–Tony Robbins